Privacy Policy
Last Updated: October 27, 2026
Shade Collective LLC (“Shade Collective,” “Shade,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit shadecollectivesd.com, book an appointment, submit an inquiry, enroll in a training or mentorship program, join our email list, or otherwise interact with our business.
Information We Collect
Depending on how you interact with Shade Collective, we may collect information including:
Your name
Email address
Phone number
Appointment and booking information
Billing and transaction information
Information you voluntarily provide through contact, inquiry, coaching, training, or booking forms
Information related to your service preferences or appointment needs
Email subscription preferences
Website usage and device information, such as browser type, IP address, pages visited, referring pages, and interactions with our website
We ask that you do not submit sensitive personal information through general website forms unless it is specifically requested and necessary for the service you are seeking.
How We Use Your Information
We may use the information we collect to:
Schedule and manage appointments
Provide spray tanning, education, coaching, mentorship, and related services
Respond to questions and inquiries
Process payments and deposits
Send appointment-related communications
Send marketing emails when you have subscribed or otherwise consented to receive them
Manage client and customer relationships
Improve our website, services, and customer experience
Understand website traffic and performance
Maintain business and financial records
Prevent fraud or misuse of our services
Comply with applicable legal obligations
We do not use your phone number for promotional text-message marketing unless you separately consent to receive such messages.
Email Marketing
If you subscribe to our email list, we may send you updates, promotions, service announcements, educational content, and other communications from Shade Collective.
Our email marketing is currently managed through Squarespace Email Campaigns.
You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email. Unsubscribing from marketing communications will not necessarily prevent us from sending transactional or service-related communications, such as appointment information.
Appointments and Scheduling
When you schedule an appointment, information you provide may be processed through Squarespace Scheduling/Acuity Scheduling and other service providers used to operate our booking system.
Information collected during booking may include contact information, appointment details, responses to intake or consent forms, and other information necessary to provide your service.
Payments
Shade Collective does not directly store full payment card information submitted through our payment processors.
Payments, deposits, or invoices may be processed through third-party providers, including:
Square
Stripe
QuickBooks
These providers process payment information according to their own privacy policies and security practices.
Square is currently used for appointment payments and deposits. Stripe may be used for training and education purchases, and QuickBooks may be used for mentorship invoices and other business payments.
Website Analytics and Cookies
Our website is hosted through Squarespace. Squarespace may collect certain information automatically when you visit our website and may use cookies and similar technologies to operate the site, understand visitor activity, maintain security, and provide analytics.
This information may include your IP address, browser and device information, pages visited, referring websites, interactions with the site, and similar usage information.
We may also use analytics, advertising, or conversion-measurement tools provided by third parties, including Google, to understand website traffic or measure the effectiveness of advertising campaigns.
You can control certain cookies through your browser settings and, where available, through the cookie controls provided on our website.
Third-Party Service Providers
We use third-party companies to help operate Shade Collective. Depending on the services you use, these providers may include Squarespace, Acuity Scheduling/Squarespace Scheduling, Square, Stripe, QuickBooks, Google, and other technology or professional service providers.
These companies may process information as necessary to provide their services to us and are subject to their own privacy practices.
We do not sell personal information for money.
How We Share Information
We may share information with service providers when reasonably necessary to operate our business, process payments, manage appointments, deliver communications, maintain our website, provide requested services, or comply with legal obligations.
We may also disclose information when required by law or when reasonably necessary to protect our rights, clients, business, or others.
We do not rent customer lists to third parties.
Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, maintaining business and financial records, resolving disputes, enforcing agreements, and complying with legal obligations.
Retention periods may vary depending on the type of information and the reason it was collected.
Your Privacy Choices
You may contact us to request access to, correction of, or deletion of certain personal information we maintain about you.
Depending on where you live and applicable law, you may have additional rights concerning your personal information.
We may need to verify your identity before completing certain requests, and some information may need to be retained when required or permitted by law.
To submit a privacy request, contact:
Children and Minors
Our website is not directed toward children under 13, and we do not knowingly collect personal information online from children under 13.
Certain Shade Collective services may be provided to clients under 18 when appropriate parental or legal guardian consent has been obtained.
Security
We take reasonable measures designed to protect the information entrusted to us. However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.
Third-Party Websites
Our website may contain links to websites or services operated by third parties. Shade Collective is not responsible for the privacy practices, content, or security of third-party websites.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our business, website, technology, or legal requirements.
When we make changes, we will update the “Last Updated” date at the top of this page.
Contact Us
Questions about this Privacy Policy or our privacy practices may be directed to:
Shade Collective LLC
San Diego, California
lindsay@shadecollectivesd.com